Sweet smell of success for Saudi creator of male-grooming products with an Arabian twist
- Caline Malek
- Jan 21, 2021
- 1 min read
Waseem Sendi, creator of an Arabian beard-oil range, sees no reason why locally inspired brands cannot compete with global ones
Sendi and Samya Fetyani started out with a small budget, concocting beard oils in their kitchen with distinctive Arabian fragrances
Arab News
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