How Saudi events company Midwam lifted tourism and leisure experiences to a whole new level
- Caline Malek
- Jan 27, 2022
- 1 min read
Jeddah-based firm celebrates Saudi culture by leveraging augmented, virtual and mixed reality as well as AI
For the 2021 AlUla Dates Festival, Midwam transported visitors through time with a living, breathing souq
Arab News
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