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How a storied Saudi jewelry brand is keeping its sparkle

  • Writer: Caline Malek
    Caline Malek
  • Jan 12, 2021
  • 1 min read
  • Farsi has moved with the times to adapt to changing tastes, technologies and business disruptions

  • Sales of luxury items including jewelry have been hit by the pandemic as consumers tighten their belts

Arab News




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